Officials at the Coca-Cola® Co. are so excited about their latest discovery, they are practically glowing. Thomas Laird, leisure marketing account executive, has found what he believes to be the best see-through decals ever used by the bottler. Initially, in its work with fairs and carnivals, Atlanta-based Coca-Cola® needed a decal for concession stands that "wouldn't block the view of either the customer or the concessionaire," explains Laird. The company asked Canada-based Suncan Industries Ltd., if it would develop a clear decal with the "Always Coca-Cola®" logo on it. The results more than met expectations. "The decals are the best I've seen", Laird says. They allow through vision at a distance as well as up close while still remaining visible themselves. "At night they almost look like an illuminated sign", he adds. The non-adhesive Suncan Decals are applied with water and a squeegee to create a strong seal. They can easily be removed, and can be repositioned during placement. Last summer Laird began inventing other uses for the decals: on tents, umbrellas and tram roofs. "I had the decals put on a clear plastic panel and then sewn into the tops of some Coke tents," he says. Another use he's found is on the exteriors of trailers and trucks. Coca-Cola® uses a decal with a mild adhesive for this purpose. "I've put them all over the place," Laird says, estimating that there are more than 20,000 Coke decals around the country on concession stands alone. While the initial 18 inch by 24 inch Coke decals served most of Laird's needs, he has since begun using both 8 inch by 8 inch decals and 24 inch by 36 inch decals. "The colors and quality are great", he says. But it is the "excellent visibility" that keeps on selling him.